Netflix has come under fire for apparently using artificial intelligence to recreate Gene Wilder’s voice in their new series based on Willy Wonka and the Chocolate Factory. The late actor, who died in 2016 at the age of 83, famously played the title character in the 1971 adaptation of the Roald Dahl classic.
Now, the streaming service is set to launch Wonka’s The Golden Ticket, a reality series that invites players to step inside the famous factory and complete challenges.
A voiceover, which sounds very much like that of Wilder, says: “A whole new generation of real-life golden ticketholder will compete for a life-changing prize, or say a most unfortunate goodbye.
OPINION
View 2 ImagesNetflix has released a trailer today for a new reality show based on the acclaimed children’s book and its original film adaptation(Image: Netflix)
“Marvel at the magic you remember, and delight in my newest wonders beyond imagination…The most extraordinary competition on earth is about to begin. There’s no turning back now.” A group of entrants were then seen locking shocked and the trailer confirmed that the series will be released on September 23.
Fans were left unimpressed as they instantly recognised what sounded almost the late actor’s voice, assuming that it had been generated by AI. One fan wrote on X: “It almost sounds like gene wilder, but not really and is a plastic substitute that people will eat up because the robots have made them stupid, This is an obscenity.”
Another said: “Ain’t no way they ruining one of my favourite movies of all time with a show and a AI Gene Wilder,” whilst a third wrote: “I’m sure Gene Wilder who died 10 years ago gave his permission to use his voice for AI slop.”
View 2 ImagesFans blasted the way the trailer seemingly used AI to recreate the actor’s voice (Image: Netflix)
Charlie and the Chocolate Factory was first published in 1964 and followed an impoverished boy as he won the chance to visit Wonka’s chocolate factory and watched as four other spoiled children met their grisly end over the course of the day. The 1971 adaptation was filmed as a musical and featured songs like Pure Imagination, I Want It Now and The Candyman.
In 2005, Tim Burton released a remake with Johnny Depp as Wonka and Freddie Highmore as Charlie. The story was then adapted for the stage in 2013, and ran for a short period of time on both Broadway and the West End but closed amid mixed reviews.
In 2024, Timothée Chalamet stepped into the role of the factory owner in a prequel film, alongside an all-star cast made up of Rowan Atkinson, Olivia Colman, and Hugh Grant.
The celebrated children’s author was also behind other classics such as Matilda, The Twits, and James’ Giant Peach, and Netflix acquired The Roald Dahl Story Company in 2021.
Earlier this year, Netflix revealed that upcoming animation feature due was to release sometime in 2027. At the time, it was confirmed that Heartstopper star Kit Connor is set to lead the voice cast.
He will be joined by comedic actor and filmmaker Taika Waititi, known for directing and starring in Jojo Rabbit and Thor Ragnarok. They will both feature in Charlie vs. the Chocolate Factory.
The Netflix original is directed by experienced animated filmmakers Jared Stern and Elaine Bogan. Between them they have previously helmed The Lego Batman Movie, Spirit Untamed and Trollhunters.
According to the synopsis, Willy Wonka has spent the years since the Golden Ticket contest behind bars for the crime of turning a child into a blueberry. Having served his time, Wonka returns to his factory determined to add a little sweetness to a bitter world. But one thing stands in his way: teenager Charlie Paley and his friends.
Facing eviction, this next generation of “rotten” kids plot to break into the factory, nab a priceless Wonka Bar, and save their homes. But like many before them who enter the fantastical world of the factory, these kids are in for a bit more than they can chew.
The story is said to be set in modern day London, and the makers hope it retains the quintessential British charm synonymous with Roald Dahl’s original work while featuring a new adventure, original songs, brand new characters and some surprises. Netflix hopes this new chapter set in the world of Wonka will introduce a new generation to its universe and characters.
Kit Connor said: “I’m so excited to enter the wonderful world of Wonka. I was immediately caught by the early concept art, and the directors’ vision for the film – capturing the spirit and heart that made the original story so special, whilst imbuing it with something so fresh and unique. It’s such a fun representation of the London that I know. This new adventure is going to surprise audiences around the world, you’re in for a treat!”
The Mirror has reached out to Netflix for comment
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