Major sports brands such as Nike, Adidas, Puma, Skechers and New Balance have all released boots in similar pink colourways.
Design teams chose pink for its high visibility against green pitches and the confidence athletes associate with the colour.
Despite the widespread adoption of similar pink shades, experts suggest this is largely a coincidence rather than a coordinated effort by rival brands.
While there is no direct evidence linking boot colour to performance, shoe company executives believe the perception of a fast-looking and lightweight product can reinforce an athlete’s performance.
