Olivia Rodrigo, Charli XCX and others offer concert tickets for $26 — but there’s a catch
- Major artists, including The Rolling Stones, Coldplay, Olivia Rodrigo and Charli XCX are introducing programs to offer affordable concert tickets.
- These initiatives, such as “Lucky Dip” and “Infinity Tickets,” provide some tickets for as little as £20 ($26) to combat rising prices.
- The discounted tickets are often unallocated, with fans learning their seat or standing location only upon arrival at the venue.
- A Live Nation executive stated that while the number of these affordable tickets is limited, it is enough to make the programs impactful.
- Artists are reportedly spearheading these efforts to make their shows more accessible and affordable for fans, even if it results in reduced revenue.
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