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In summer, many beauty fans like to shift their makeup routine away from heavy layers to lighter, glowier formulas. One straightforward swap to help achieve this is switching to cream products, which hydrate the skin and deliver a more luminous finish.
Affordable makeup brand e.l.f. Cosmetics has unveiled two new products that are ideal for anyone wanting to achieve a fresh, radiant glow . The brand, renowned for their budget-friendly yet effective formulations, has broadened its popular Soft Glam collection with two new complexion must-haves – the Soft Glam Cream Blush and Soft Glam Cream Bronzer.
Priced at £7 each, the creamy stick formulations are engineered to deliver natural-looking colour, warmth and definition within seconds, whether you’re commuting to the office, jetting off on holiday or simply want an effortless daily makeup routine. Both products boast a buildable formula enriched with 2% shea butter and 1% sunflower seed oil that glides seamlessly onto skin with a gorgeous satin finish, reports the Express .
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Perfect for novices or experienced makeup devotees alike, the stick packaging allows the product to be applied directly onto the skin or onto a brush before blending, while the formula melts effortlessly into the complexion without creating harsh lines.
For those still uncertain about optimal product placement, bronzer is intended to introduce warmth and a sun-kissed glow to the complexion, replicating where sunlight would naturally illuminate your face, including the forehead, temples, cheekbones and jawline. Blush , on the other hand, delivers a healthy-looking pop of colour to the cheeks, making the complexion appear brighter and more youthful. When used in combination, these two products generate a beautifully effortless radiant effect.
Soft Glam Cream Bronzer
£7e.l.f. CosmeticsBuy here
A buttery cream bronzer stick infused with 2% shea butter and 1% sunflower seed oil that glides on smooth and melts into skin for a sun-kissed, sculpted glow with a diffused satin finish.
The Cream Bronzer is available in eight shades, making it appropriate for a broad spectrum of skin tones. It’s reported to provide medium-buildable pigment with a soft satin finish that enhances rather than conceals your natural complexion.
For anyone who’s battled to discover a bronzer that doesn’t appear orange or muddy, reviewers claim this one achieves the ideal balance. One said: “Too many bronzer that I’ve tried look fake because I’m so fair. It’s nice to finally find a product that gives me a nice glow without turning the orange.”
“I love this product. I have been looking for a good stick contour that was creamy and lightweight. This hits those marks,” said another. “I enjoyed how easy it was to blend and how creamy it is.”
A third praised it as their ‘favourite bronzer ever’ saying it ‘lasts all day’, though one found it ‘too hard to blend out’.
View 3 ImagesShoppers say it’s the ‘best bronzer I’ve ever owned'(Image: e.l.lf. Cosmetics)
Another shopper left a five-star review which read: “This is the best bronzer I’ve ever owned. It blends like a dream and it’s not oily or too dry it really does give that satin glow and it just looks so good, very buildable and pigmented.”
“This is so creamy and blendable. The light color is great for my summer complexion. Feels high end – what a great deal for a really nice product,” another added.
For those seeking a more premium option, shoppers might want to explore something like the Rare Beauty Warm Wishes Effortless Bronzer Stick. Priced at £28 from Space NK , it’s available in eight shades and boasts a liquid-like texture that blends effortlessly and can even double up as eyeshadow.
As for the e.l.f. Cosmetics blushes, these are available in seven shades spanning from peachy corals through to richer terracotta hues. Like the bronzer, the silky formula melts in as you blend, making it simple to tailor the look whether you’re after a subtle hint of colour or a more dramatic flush.
Early buyers have been delighted by how well it wears throughout the day. “This blush is amazing. I have the shade Gumball and a little goes a long way. It blends like a dream. It is so easy to build up the color if you like a lot of blush. It lasts all day long.”
Another commented: “I bought this last week because I’ve been looking for an inexpensive red blush. This hit the mark. So easy to apply by putting it directly on the brush and then blending. Had very good staying power in the hot Florida heat. I would definitely buy it again.”
View 3 ImagesThe blush comes in seven shades from peachy corals to terracottas(Image: e.l.f. Cosmetics)
While some say they ‘wish there was a larger shade range’, in reality, e.l.f provides more colour options in this collection than Charlotte Tilbury does in their £32 Unreal Blush Healthy Glow Stick . The luxury beauty brand stocks six shades in their balmy blush, which delivers a soft-focus glow and a weightless, second-skin finish.
e.l.f. suggests combining the products with its Cream Blush & Bronzer Duo Brush , created to buff and blend both formulas effortlessly. The brush costs £9 but is proving so sought-after, it’s currently out of stock.
The fresh blush and bronzer releases also complement the broader Soft Glam collection, which includes the Soft Glam Satin Foundation and Soft Glam Satin Concealer. Matching products from the same line makes it straightforward to create an entire complexion routine with the same skin-like, satin finish, and customers can feel assured that the formulas will all work harmoniously together.
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At £7 apiece, the Soft Glam Cream Blush and Soft Glam Cream Bronzer demonstrate you needn’t splash out premium prices to achieve a stunning summer-ready appearance.