The UK leg of singer Harry Styles’ Together, Together tour will deliver a near £1.1billion boost to the economy, it is claimed.
The star kicks off a mammoth 12-night residency at London’s Wembley Stadium on June 12, with the last date on July 4. And research by Barclays suggests it could be a bigger money-spinner than both last year’s Oasis reunion gigs and Taylor Swift’s 2024 The Eras Tour.
With no other UK tour stops, and just one other European tour location in Amsterdam, Harry’s Wembley stint marks the most performances by any artist in a single year at the north London venue.
Barclays’ research suggests fans of the Watermelon Sugar star expect to spend £981 on average on tickets, travel, accommodation, and outfits. That includes £143 each on tickets, £103 for travel, and £141 for accommodation.
View 3 ImagesHarry Styles’ Together, Together tour kicks off at Wembley next month(Image: AFP via Getty Images)
Taylor Swift’s tour across 15 UK tour dates was reckoned to have resulted in total UK consumer spending of £997 million, with ‘Swifties’ forking out £848 on average each to see their idol.
Oasis Live ’25 and its 17 UK tour dates is estimated to have sparked around £1.06 billion worth of spending, or about £766 per fan. The forecast for Harry’s UK leg is put at just above Oasis, but a fair bit more per gig given his 12 nights.
But whereas Taylor Swift and Oasis played venues in other parts of the UK, the spending on Harry’s is expected to be more concentrated on London.
The big outlays confirms how massive big live concerts have become, with Brits willing to put the cost of living crisis aside to splash out on seeing their idols in person.
Barclays found nearly half of people it surveyed would rather spend on an experience than a material possession, and 39% would be willing to travel to another country or city to see their favourite artist perform.
View 3 ImagesMany Harry Styles fans expect to go to concerts in special outfits, including feather boas(Image: Anthony Pham via Getty Images)
Just over one in four Together, Together tour ticket holders view the concert as a once-in-a-lifetime experience they can justify spending on, and one in five said “FOMO” (fear of missing out) played a part in their purchase. Meanwhile almost three quarters believe getting tickets to sold-out or in-demand events now feels like a status symbol.
Part of the spending trend is getting kitted out for the concert, with nine in 10 of those going to Harry’s gigs planning to participate in a “fan trend” when attending the Together, Together tour, and 63% opting to wear a themed look.
A fifth say they will make sure their outfits are co-ordinated with their friends and 22%will create or exchange fan-made items with other Harry fans.
Tom Corbett, managing director of sponsorship and client experience at Barclays, said: “This tour shows just how powerful live entertainment can be, benefitting consumers and businesses alike.
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“Concert tourism’ is on the rise because of the extent to which people value unique, shared experiences – so much so, that they’re willing to invest in them even when cutting back elsewhere, and to travel to see their favourite artists perform.”
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