Google search embraces live NFL football
Look for the red ‘Live’ button.
Look for the red ‘Live’ button.
by Sep 9, 2026, 4:00 PM UTC
Thomas Ricker is a deputy editor and Verge co-founder with a passion for human-centric cities, e-bikes, and life as a digital nomad. He’s been a tech journalist for 20 years.
Google is introducing a new Live Game Feed to keep you updated on NFL games as the regular season kicks off tonight. Look for the red “Live” icon and you’ll see a recap of the ongoing game, play-by-play updates, top commentary on social, video highlights, and “AI-powered insights.” It’s available now on mobile in English, with support for college games and more languages coming later this month.
Search on mobile is also getting a new carousel that lets you flip through scores for other games currently in progress. Stats are improving too, now showing which players lead in categories like passing touchdowns and rushing yards, as well as improved individual stats to track things like sacks, fumbles, and yards after catch.
Image: Google
Starting today you can also link your Yahoo Fantasy or Sleeper account with search to get AI-generated insights that can help you tweak your fantasy lineup, all without uploading screenshots or manually entering data.
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