Decathlon invests in Brompton as bike maker eyes global expansion
The 2012 fold-up bike championships
British folding bike manufacturer Brompton has sold stakes to sports retailer Decathlon and Chinese venture capital firm BA Capital as it looks to expand into overseas markets.
Decathlon, through its investment arm Decathlon Pulse, acquired a 10 per cent stake, while BA Capital took 5 per cent, with the deal collectively valued at approximately £18 million.
The investment aims to accelerate Brompton’s growth in key markets such as Germany and China, while preserving its “Handmade in London” heritage.
Selected Brompton models will be sold in dedicated spaces within some Decathlon stores as part of the strategic partnership.
Brompton, founded in London in 1975, is known for its compact, lightweight bikes and has recently expanded into electric models, with around 70 per cent of its production exported globally.
