China’s inbound tourism revenue projected to reach US$470 billion by 2040: UBS

ByAtlasnews

Sep 14, 2026 #Australia, #catering, #China, #domestic demand, #europe, #gdp, #hotels, #inbound travel, #russia, #SCMP Business, #shopping, #Singapore, #Tourism, #UBS, #visa-free travel, #world tourism market

AdvertisementChina travel Economy China Economy

China’s inbound tourism revenue projected to reach US$470 billion by 2040: UBS

2-MIN READ2-MIN Listen

Policymakers increasingly see inbound tourism as an incremental consumption driver amid weak domestic demand, a UBS report says. Photo: Xinhua

Ralph JenningsPublished: 7:00pm, 14 Sep 2026Revenue from inbound travel to China is forecast to reach US$470 billion by 2040, more than doubling its current share of the economy and helping offset weak domestic demand, according to UBS.

Tourism from outside mainland China would expand to 1.5 per cent of gross domestic product (GDP) on a compound annual growth rate of 8.9 per cent from 2025, the Swiss investment bank estimated.

China’s inbound travel revenue would represent 15 per cent of the world tourism market by around 2040, said Chen Xin, head of China leisure and transport research at UBS, in a special report summary on Friday.

“Amid weak domestic demand, policymakers increasingly see inbound tourism as an incremental consumption driver,” the report said.

Select VoiceSelect Speed1xAI-generated voice