In the (beautifully scented) world of perfumes, you’d be hard pushed to find a more prominent powerhouse than Chanel. So when I caught wind of the fact the coveted label is about to release a new fragrance, it piqued my interest.
Of course, the brand already boasts a number of best-selling women’s perfumes, with the likes of the original Chanel no.5 having reached heady heights in the olfactory hall of fame.
For me, Coco mademoiselle (£80, Boots.com) has always held a special place in my heart. My mum has worn the scent for as long as I can remember, so its bright notes of orange, jasmine and rose are instantly recognisable. Now, Chanel is launching a new iteration of this popular scent: Coco mademoiselle crush absolu.
Hitting shelves on 19 August (Gabrielle Chanel’s birthday), the new scent promises a sweeter trail, with notes of lychee and grapefruit. The question is: can it compete with the likes of the original Coco mademoiselle eau de parfum? More than a month before it’s set to go on sale, I put the new fragrance to the test.
Read more: Best perfumes for women