Brits prioritize experiences over material goods as spending habits shift
Could your summer holiday be in peril due to a jet fuel crisis?
A new study by Mastercard reveals that more Britons are prioritising in-person experiences over discretionary spending on physical belongings this year.
Around 88 per cent of those surveyed would redirect spending towards lived experiences, with 71 per cent considering them more important than ever.
Two-thirds (65 per cent) are focusing on in-person activities to balance time spent online, and 62 per cent plan to attend events where technology use is discouraged.
Travel and tourism, food-related experiences and live events are among the top choices for summer spending, alongside films, heritage and theatre.
Experts suggest this shift reflects a growing desire for quality, human connection and nostalgia, with 50 per cent seeking nostalgia-based experiences and 53 per cent looking to book activities through small and medium-sized enterprises.
