Prime Day 2026 is nearly here, with Amazon’s flagship sale set to return on 23 June for four days of discounts across tech, homeware, beauty and more. While the official start date is next week, bargain hunters don’t have to wait to start shopping. Amazon has already started to roll out a growing number of early Prime Day offers, with savings appearing on everything from Apple devices and Alexa smart speakers to Oral-B toothbrushes, Dyson hair tools and Shark vacuums.
For seasoned deal-watchers, Prime Day has become one of the most hyped shopping days of the year, rivalling Black Friday for its breadth of brands and the size of the discounts on offer. It’s often when those wishlist purchases – whether that’s a tablet, electric shaver or IPL device – finally become a little easier to justify.
Between now and the sale’s official launch, I’ll be keeping track of the best offers, spotlighting the seriously impressive deals and flagging any discounts worth snapping up before the crowds arrive.
Read more: My top Amazon Prime Day tips for shopping the sale
When is Amazon Prime Day 2026?
Amazon has confirmed that Prime Day 2026 will take place next week from 23 to 26 June, beginning at 12:01 am on Tuesday, 23rd. That makes this year’s event one of the earliest Prime Day sales I’ve seen.
While Amazon is yet to reveal the full line-up of offers, it has teased deals on “top brands, trending products, and items exclusive to Amazon”. Based on previous years, I’m expecting strong savings on everything from Ghd straighteners and Apple headphones to Oura rings and robot vacuums.
What is Amazon Prime Day?
Amazon Prime Day is a sale event for Prime members. It’s usually held twice a year: once in the summer and again in October in the form of the Prime Big Deal Days sale, which kick-starts Christmas shopping.
The event features deals across top brands, from Apple to Dyson and many more, as well as offers on Amazon’s own bestselling tech, including Kindle ereaders and Echo dot smart speakers.
The best deals to expect in the Amazon Prime Day sale 2026
Although Amazon hasn’t confirmed which products will be on offer in this year’s Amazon Prime Day sale, the discounts are set to drop across everything from tech and home appliances to coveted beauty formulas. So, you’re bound to be able to bag bargains on plenty of popular products. In previous Amazon sales, I’ve seen discounts on high-end skincare, such as Elizabeth Arden’s retinol (was £77, now £41.37, Amazon.co.uk), which was reduced to about £40 in Amazon’s sale last year.
I’ve also seen huge savings on a range of Amazon’s own tech, such as the Fire HD 8 kids’ tablet, which dropped in price to just £70 during Amazon’s big sales bonanza last year. Plus, everything from Shark vacuums to Sony headphones and Lego sets are regularly on offer during Amazon sale events, so I’m expecting to see more of the same this year.
The best Amazon deals you can shop right now
Apple AirPods 4 wireless earbuds: Was £199, now £79.80, Amazon.co.uk
Dubbed “excellent” by tech expert David Phelan in his review, the AirPods 4 have a “neat design, tiny case, good battery life and excellent sound.” They’re currently reduced by a third in the lead-up to Prime Day.
Oral-B iO3 electric toothbrush: Was £175, now £59.99, Amazon.co.uk
Oral-B’s iO3 electric toothbrush was the best dentist recommended model in my guide to the best electric toothbrushes. Not only did the dentist I spoke to – Dr Eduardo Felici – remark that it “strikes a good balance between affordability and functionality,” but I found “it leans on all your senses to ensure a thorough clean.” And now it’s reduced by more than 60 per cent, which is the best pre-Prime Day discount I’ve seen so far.
Ninja Crispi pro XL glass air fryer: Was £249.99, now £224.99, Amazon.co.uk
Reduced by more than £20 (but I’m hoping this will increase as the sale officially kicks off next week), Ninja’s bestselling Crispi pro air fryer is a top pick for modest kitchens, according to appliance expert Rachael Penn. You can “prep, cook, serve, store and reheat all from the same bowl”. In her review, she praised the countertop cooking device and described how “it’s packed full of features, it’s simple to operate, it’s easy to clean, it’s easy to store and even if you have a small kitchen, it won’t take up too much counter space”.
VonHaus air circulator fan: Was £44.99, now £41.99, Amazon.co.uk
Earning a spot in home appliance expert Joanne Lewsley’s guide to the best fans, VonHaus’s air circulator fan was praised for its versatile design, which Joanne penned as “compact enough for a desk or bedside table, yet powerful enough to sit on the floor and circulate air throughout a room”. Reduced by 7 per cent now, I’ve high hopes of this fan dropping its price lower as the sale kicks off next week.
Sony PlayStation 5 DualSense wireless controller, midnight black: Was £64.99, now £59.93, Amazon.co.uk
Reduced by a modest eight per cent ahead of the Prime Day sale (I’m expecting the price to drop further as the event nears), now’s a great time to upgrade your gaming set-up with a PS5 controller. In her PlayStation 5 review, gaming fanatic Jennifer Allen praised how the DualSense controller “really makes the [gaming] experience special,” and described how “the vibration of haptic feedback feels great while adaptive triggers give you more control as you squeeze your way to victory.”
ghd chronos max hair straightener: Was £299, now £219, Amazon.co.uk
Launched at the start of 2025, the Ghd chronos max straighteners impressed global shopping editor Eva Waite-Taylor. In her review, she wrote that “the results were impressive – my hair looked and felt smooth and glossy.” This is a chunky 27 per cent discount, but I’ve seen it cheaper during the sale itself through the years, so I’ll let you know if the price drops further
Shark anti hair wrap plus upright corded pet vacuum: Was £299.99, now £199, Amazon.co.uk
One of our best Shark vacuum cleaners is on sale on Amazon. This bagless model performed well in home appliance reviewer Rachael Penn’s tests, lifting “embedded pet hair and ground-in dirt from carpets like a powerhouse”. Plus, you get the best of both worlds, as it can turn into a portable vacuum in “just one click”. Plus, it’s currently discounted by more than 30 per cent.
Eufy E25 omni robot vacuum cleaner with mop: Was £849, now £569, Amazon.co.uk
If you’re looking for a top-rated robot vacuum cleaner, this eufy model has a hefty £300 off at Amazon ahead of the Prime Day sale. The powerful suction handles dust and pet hair with ease, while the hydrojet deep cleaning system self-cleans the mop to prevent streaks. Speaking on the E28 model, which features the same vacuum unit (the spot cleaner differs), tech critic Alastair Jennings noted in his robot vacuum cleaner review: “It successfully lifts a good selection of dirt, rice and other muck from the carpet.”
Garmin venu 4: Was £469.99, now £381.89, Amazon.co.uk
.png)
The latest addition to Garmin’s venu range is on sale on Amazon. This model brings new updates such as fitness age, a readiness score and “a sleeker design”, according to journalist Sarah Finley in her roundup of the best running watches. “I tested the watch across multiple runs, from half-marathon training right through to race day, and loved its precise tracking, in-depth stats and helpful alerts as I hit new milestones,” said Sarah.
Ninja creami deluxe: Was £249.99, now £199, Amazon.co.uk
You can currently get the Ninja creami deluxe with £50 off at Amazon. In her review of the best ice cream makers, appliance expert Rachael Penn described the device as quick, compact and easy to clean. “The machine took just two minutes to create a perfectly creamy and delicious soft scoop,” she wrote.
Philips lumea 9900: Was £599.99, now £425, Amazon.co.uk
Hair removal season is upon us again. For anyone who shaves, that means the ongoing struggle of razor bumps and ingrown hairs has returned. Unless, that is, you consider upgrading to an IPL machine, such as the Philips lumea 9900. Reduced by more than £150, it was dubbed the best IPL machine overall by beauty editor Lucy Partington, who described the device as “sleek, comfortable to hold and easy to manoeuvre around different areas of the body.”
Why you can trust IndyBest’s Amazon Prime Day coverage
IndyBest’s shopping experts track the price of popular products year-round and have covered Amazon Prime Day, Prime Big Deal Days and other major sales events – including Black Friday – for years, so our team knows how to spot a good deal from a bad one.
On top of knowing our way around a sale, myself and our roster of reviewers are experts in our respective fields. We’ve spent countless hours testing and reviewing everything from TVs, laptops and power tools to vacuums, air fryers and mattresses.
Within our Amazon Prime Day guides, we only recommend deals on products we’ve tried and tested, or that hail from brands we trust. That means we bring you genuine savings on products we think you’ll love as much as we do.
For the latest discounts and money-saving tips, check out our dedicated deals section