Amazon Prime Day 2026 has officially arrived, bringing a four-day wave of impressive summer savings to the online retailer. Running from Tuesday, 23 June until midnight on Friday, 26 June, the massive shopping event promises a constantly updating stream of live discounts across almost every department.
The flagship sale spans everything from iPads and Kindles to vacuums, AirPods, smart home tech and cult beauty bestsellers. Offering double-digit price cuts across big-ticket items and everyday essentials alike, the event delivers the kind of hefty reductions you are unlikely to see outside of Black Friday.
Our shopping experts are tracking the prices in real-time, and we’ve already spotted significant savings on the likes of CeraVe, Nike, Bose, Sony and Ring, alongside Amazon’s own Echo and Fire devices. Our recommendations are backed by the IndyBest team’s rigorous, year-round product testing, ensuring we only highlight offers that are genuinely worth your money. Keep scrolling for the best Amazon Prime Day deals that are worth making the most of before stock sells out.
The best Amazon Prime Day deals of 2026:
Tech
- Amazon Echo Dot, newest gen: Was £54.99, now £29.99, Amazon.co.uk
- Apple iPad Air 13-inch with M3 chip: Was £1,199, now £850, Amazon.co.uk
- Sony Bravia 8A OLED 65-inch: Was £2,399, now £1,424, Amazon.co.uk
- EA Sports FC 26 standard edition PS4: Was £49.99, now £21.99, Amazon.co.uk
- Ring battery video doorbell Plus (newest gen) + chime pro: Was £189.99, now £64.99, Amazon.co.uk
- Bose Ultra Open bluetooth earbuds: Was £299.95, now £179, Amazon.co.uk
Home
- Nespresso vertuo next capsule coffee machine: Was £148.99, now £59, Amazon.co.uk
- Dyson car+boat handheld vacuum cleaner: Was £249.99, now £149.99, Amazon.co.uk
- Le Creuset toughened non-stick 26cm shallow frying pan: Was £145, now £74, Amazon.co.uk
- Ninja air fryer max pro, 6.2L: Was £149.99, now £109.99, Amazon.co.uk
- Kenwood titanium chef baker: Was £529.99, now £299, Amazon.co.uk
- Tefal ingenio emotion 10 piece pots and pans set: Was £149.99, now £94, Amazon.co.uk
Beauty
- Dyson supersonic nural hair dryer, red velvet/gold: Was £399.99, now £299.99, Amazon.co.uk
- Elemis pro-collagen cleansing balm: Was £52, now £36, Amazon.co.uk
- CeraVe AM facial moisturising lotion SPF 30 duo: Was £33, now £21, Amazon.co.uk
- ghd platinum+ hair straightener: Was £249, now £163, Amazon.co.uk
- Philips sonicare 5300 electric toothbrush: Was £179.99, now £64, Amazon.co.uk
- Shark flexstyle 5-in-1 air styler and hair dryer: Was £299.99, now £199, Amazon.co.uk
Fitness
- Garmin vívoactive 6: Was £269.99, now £201.73, Amazon.co.uk
- Nike women’s air zoom pegasus 41: Was £121.27, now £86.54, Amazon.co.uk
- Protein Works clear diet whey protein: Was £37.99, now £18.49, Amazon.co.uk
- Oura Ring 4, gold: Was £499, now £279, Amazon.co.uk
- Salomon ADV hydra vest 4: Was £70, now £51.08, Amazon.co.uk
- Phizz electrolytes: Was £8, now £5.22, Amazon.co.uk
When is Amazon Prime Day 2026?
Amazon Prime Day 2026 is officially here, with the retailer’s biggest sale of the summer running from today, 23 June, until 26 June. Thousands of deals are now live across tech, home, beauty and fitness, with discounts on everything from Blink and Ring home security devices, to Samsung and Apple smartphones.
Why trust IndyBest’s Prime Day recommendations?
Amazon Prime Day generates thousands of discounts, but not every deal is as good as it first appears. That’s where IndyBest comes in. Our shopping team follows prices throughout the year and has covered countless major sales events, from Prime Day to Black Friday and Boxing Day, giving us a clear understanding of what constitutes a truly worthwhile saving.
Just as importantly, the products featured in our round-ups aren’t chosen at random. IndyBest’s reviewers spend the year rigorously testing everything from laptops, headphones and TVs to air fryers, vacuum cleaners and beauty tools. When we highlight a Prime Day offer, it’s because we’ve either tested the product ourselves or have confidence in the brand behind it.
Read more: I’ve never seen the AirPods Pro 3 this cheap
These discounted Loop earplugs help you sleep better
When it comes to sleeping earplugs, Loop is the gold standard. Our deputy editor Sabrina agrees. “Loop’s dream earplugs have earned their place on my bedside table, and I now don’t travel without them – but there’s no denying that they’re pricey.” Until now, thanks to an Amazon Prime discount.
Loop dream earplugs: Was £44.95, now £35.95, Amazon.co.uk
There’s a handy storage case included, making them easy to travel with and keep dust-free when not in use. With no awkward crevices, they’re easy to clean too. “Simply remove the ear tips (this requires a bit of a tug) and wipe them down, as well as the earplug body, with a damp cloth,” Sabrina said in her review.
Alice Reynolds23 June 2026 20:00
This football goal deal is a score
As the World Cup has us all hooked, it’s a chance to try out your skills with one of the best kids football goals. This one from Amazon couldn’t be a more affordable already and now it’s been reduced to just £17.
Amazon basics portable pop up soccer goal: Was £20.99, now £17.84, Amazon.co.uk
“It took minutes to set up this lightweight goal – the fibreglass poles are similar to tent poles, with strong bungee cord running through, and just needed to be guided through the net edging,” said Sarah Dawson in her review of the Amazon pop up goal.
“It may be lightweight, but this goal stood up to multiple penalty shoot-outs, no problem – although the U-shaped ground pegs were an essential addition when the older kids got involved. I like that it folds down and pops-up after the initial build, and that it comes with its own carry bag.”
Alice Reynolds23 June 2026 19:50
Save more than £100 on the Kindle Colorsoft
If it’s a Kindle you’re after, the good news is that Amazon’s own-brand devices are among the heaviest discounted on Prime Day. Case in point – the Kindle Colorsoft, which has been slashed to its lowest-ever price.
Kindle Colorsoft: Was £269.99, now £162.24, Amazon.co.uk
The Kindle Colorsoft is the first in the ereader range to have a colour screen, making it a particularly good choice for graphic novels, recipe books and travel guides. “Here the colours are more punchy and vivid, though still tending more to pastel than brightness,” said tech critic David Phelan in his review. With a massive 38 per cent off, it has been reduced to its lowest-ever price (£166) since its 2024 release.
Alice Reynolds23 June 2026 19:40
This cult concealer is almost half price
This cult concealer from Maybelline has seen a slash in price for Amazon Prime Day, bringing it down to just £5.59.
Maybelline instant anti age eraser eye concealer: Was £10, now £5.59, Amazon.co.uk
The fan-favourite formula is loved for its ability to erase dark circles, smooth application and value for money – even better if you shop during this sale.
In her review of the best concealers for mature skin, beauty expert Sabine Wiesel said the Maybelline concealer is “easy to build up, thanks to the in-built sponge-applicator (which also makes re-applying on the go easy).” “It offers a semi-matte finish that looks very natural on the skin, whether you’re brightening dark circles or covering up redness.”
Alice Reynolds23 June 2026 19:30
Medik8 crystal retinal 3 is 20 per cent off
Medik8’s crystal retinal is a favourite amongst the beauty team when it comes to effective anti-ageing formulas, but it notoriously doesn’t come cheap. Thankfully, you can save on the must-have serum this Prime Day.
Medik8 crystal retinal 3 age-defying retinal night serum: Was £45, now £36, Amazon.co.uk
Ranking the strength 1 iteration as her top pick in a guide to the best Medik8 products, beauty editor Helen Wilson-Beevers commended how it has a “glossy yet fresh feel and sinks in quickly,” adding that it took to her skin well without sensitivity. Grab one for yourself while there’s nearly £10 off.
Alice Reynolds23 June 2026 19:20
The Oral-B iO2 has been slashed to just £38 for Prime Day
I always wait until sale events to buy a toothbrush as they are so often discounted. Case in point with this excellent offer on the Oral-B iO2 which has been reduced to just £38 for Prime Day.
Oral-B iO2: Was £100, now £37.99, Amazon.co.uk
The iO2 strips back all the bells and whistles of pricier models in the iO range “while keeping the all-important, premium, oscillating brush head technology”, as tech expert Steve Hogarty noted in his review of the best Oral B toothbrushes. There are also plenty of features to help with brushing, including a pressure sensor and a 30-second timer.
Alice Reynolds23 June 2026 19:10
Will Amazon top this £60 saving on the Meta Quest 3S?
Premium VR headsets often carry eye-watering price tags, but that’s not the case with the Meta Quest 3S, the company’s most affordable mixed-reality device.
Meta Quest 3S: Was £409.99, now £348.99, Amazon.co.uk
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In senior tech critic Alex Lee’s Meta Quest 3S review he said: “If you’re new to VR (or mixed reality), then the Quest 3S is the best entry-level device you’ll find”. He added that the headset “runs like a dream, has a full-colour passthrough and has a wealth of VR games and mixed-reality experiences to explore”. Now, you can get your hands on one for even less, with more than £60 off for Prime Day.
Alice Reynolds23 June 2026 19:00
This kids bike helmet is 15 per cent off
Cyclists haven’t been forgotten this Amazon Prime Day and this is a deal on a kids bike helmet that’s worth your attention. The best kids bike helmets is an essential piece of kit, and this one ticks the boxes on safety and design.
Kayman kids bike helmet: Was £14.99, now £12.74, Amazon.co.uk
For just £13, you get a complete scooter and cycling set for kids, including a helmet and knee, elbow and wrist protections. There’s also multiple colourways, from pastel pink to bright green.
Alice Reynolds23 June 2026 18:50
Stay cool this Prime Day with the best discounts on fans and portable ACs
If you’re really struggling to stay cool in this heat, Lois has got your back. She’s currently rounding up all the best savings on fans and portable air conditioners in her article below. She’s included savings on Duux, Shark, Levoitt, Morphy Richards and many more.
Best fan and portable air conditioner deals for Amazon Prime Day 2026
Save on top-rated cooling appliances in the retailer’s flagship sale Alice Reynolds23 June 2026 18:40
Tune in to our live Amazon Prime Day Q&A in 25 minutes
IndyBest’s deputy editor Sabrina Sahota will be answering your questions between 7pm and 8pm BTS about how to find the best deals across tech, beauty, appliances and more.
Sabrina has been covering Amazon Prime Day for eight years now, so she’s become an expert in how to find the best offers. She can tell you which deals are worth snapping up across the four day sale and which are not worth a look.
Follow live here:
I’ve been covering Amazon Prime Day for 8 years – ask me anything
Ask IndyBest’s deputy editor Sabrina Sahota your questions about how to find the best deals across tech, beauty, appliances and moreAlice Reynolds23 June 2026 18:35NewerOlder