Beloved peanut butter brand gives its jar first makeover in three decades
- Popular peanut butter brand Jif is updating its logo and packaging design for the first time in over 30 years.
- The redesigned look features brighter colors, cleaner lettering and removed shadows, along with snacking recipe images on the front.
- Jif is also introducing new squeezable formats in flavors like Peanut Butter & Chocolate spread and Jif Simply.
- The product’s original recipe and taste will remain unchanged despite the packaging redesign.
- The new jars will roll out to retail stores starting in October and continue through the fall and early winter.
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