Bari Weiss reportedly given ‘blank check’ to revamp 60 Minutes
- CBS News Editor-in-Chief Bari Weiss has reportedly been given an unrestricted marketing budget to promote a revamped season of 60 Minutes premiering September 13, according to Puck News’ Dylan Byers.
- The aggressive marketing campaign follows intense scrutiny over Weiss’ leadership and allegations of editorial interference favoring the Trump administration and Israel.
- The flagship program recently experienced major departures of veteran journalists, including Scott Pelley, Sharon Alfonsi and Anderson Cooper.
- CBS News announced a new lineup for the 59th season, adding figures such as Ross Douthat, Norah O’Donnell, Sebastian Junger, Gianna Toboni, Trevor Phillips and Ariel Levy.
- The upcoming season is seen as a crucial litmus test for Weiss’ stewardship of CBS News following the acquisition of parent company Paramount by David Ellison.
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