MTN introduces Zigi Rewards, giving customers more reasons to chat, engage, win

MTN Nigeria has unveiled MTN Zigi Rewards, a new customer engagement campaign designed to make everyday interactions with Zigi, MTN’s AI-powered chatbot, even more rewarding.

The campaign combines the convenience of AI-powered customer support with an exciting rewards programme powered by CashToken Rewards Africa, giving eligible customers opportunities to win cash prizes of between ₦5K – ₦100 million simply by engaging with Zigi for qualifying activities.

Whether customers are buying airtime, purchasing data, checking their balance, resolving network issues or accessing support through Zigi, every qualifying interaction now comes with the opportunity to earn rewards.

Speaking on the campaign, Stella Oshorinde, Chief Growth Officer at CashToken Rewards Africa, said: “MTN customers engage with Zigi every day because it makes accessing MTN services easier and more convenient.

“With MTN Zigi Rewards, we’re adding another reason to keep those conversations going. Beyond getting the help they need, customers now have exciting opportunities to be rewarded for using one of MTN’s most accessible digital service channels.”

Three Ways Customers Can Win

At the heart of the campaign is a simple idea: everyday digital interactions should be rewarding. Through MTN Zigi Rewards, customers can enjoy three distinct reward opportunities.

1. Earn a CashToken Reward

Customers who complete qualifying activities through Zigi receive a CashToken Reward, which automatically enters them into a weekly draw where they stand the chance to win between ₦5,000 and ₦100 million. Importantly, no purchase is required to earn a customer’s first CashToken Reward, making it easy for anyone to begin participating.

2. Daily Reward Opportunity

Every day, the first 1,000 customers who complete qualifying activities through Zigi receive a CashToken Reward. Qualifying activities include purchasing airtime, buying data, using Assist from Zigi, and other approved interactions completed through the chatbot.

3. Weekly Streak & Draw

Customers who engage with Zigi for at least seven days within a week qualify for entry into the Weekly Streak & Draw, where selected winners receive a ₦10,000 voucher. Participation in the Weekly Streak qualifies customers for the draw but does not guarantee that every qualifying participant will receive the voucher.

This campaign reflects MTN’s continued investment in digital innovation while encouraging greater adoption of self-service channels that make life easier for customers. It is powered by CashToken, whose digital rewards technology securely enables reward allocation and draw participation across customer engagement campaigns.

Chinaenyenwa Nwokedi, Chief Marketing Officer at CashToken Rewards Africa, noted that the collaboration demonstrates how technology can create richer and more engaging experiences for customers.

“Customers increasingly expect digital experiences to be seamless and rewarding,” she said. “Through our partnership with MTN, we’re helping create a campaign where everyday interactions don’t just solve problems, they also unlock genuine opportunities to be rewarded.”

As more Nigerians embrace digital self-service channels for everyday needs, MTN Zigi Rewards reinforces the role of conversational AI as more than just a support tool. By combining fast, convenient assistance with meaningful reward opportunities, the campaign offers customers an engaging new way to interact with the MTN brand.

Customers can begin participating by chatting with Zigi — MTN’s AI-powered chatbot — on WhatsApp via 09033000001 and completing qualifying activities through the platform.