The Catastrophic Swatch x Audemars Piguet Launch Was Entirely Predictable and Utterly Avoidable
So why didn’t Swatch do anything to avoid it?
AI Promised the Audemars Piguet x Swatch Wristwatch. China Will Deliver It
Watch fans spent a week falling in love with colorful Royal Oak wristwatches that didn’t exist—then the real thing arrived.…
AI Promised the Audemars Piguet x Swatch Wristwatch. China Will Deliver It
Watch fans spent a week falling in love with colorful Royal Oak wristwatches that didn’t exist—then the real thing arrived.…
The Audemars Piguet x Swatch Collaboration Is Here for Real
With Instagram awash with inaccurate AI-generated concepts for its Royal Pop collab, Swatch was forced to reveal the genuine article.