Nielsen Set To Acquire Ad-Tech Firm DoubleVerify For $2.5 Billion
Nielsen is paying $2.15 billion to acquire DoubleVerify, a provider of software that measures advertising performance. The all-cash acquisition will…
Nielsen to Acquire DoubleVerify for $2.15 Billion in Bid to Augment Digital Measurement
Audience-measurement giant Nielsen said it would acquire the digital-media monitor DoubleVerify in an all-cash transaction that takes place as more…