B&M shoppers are itching to get their hands on a new flavour of Biscoff biscuits that are “levelling up” the demand for the beloved brand. Biscoff-flavoured products – like spreads, ice cream and much more beyond the standard biscuit – have soared in popularity in recent years.
The famously crunchy texture and caramel flavour has been added to a range of sweet dishes from cheesecakes and brownies to chocolate bars, donuts, milkshakes and more. The original Lotus brand isn’t shy from experimenting with its formula, either.
Recently, Lotus has confirmed the release of a new, limited-edition flavour of its coveted Biscoff biscuits in partnership with Tomorrowland; espresso flavour. The company stated: “The Biscoff Sandwich Cookie Espresso combines Biscoff’s iconic caramelised taste and crunchy texture with a refined espresso-flavoured filling, developed exclusively for this partnership.
“For the first time in the brand’s history, the iconic Biscoff cookie features a Tomorrowland engraving, replacing the traditional Biscoff logo. Both the unique engraving and the espresso filling were created specifically for this collaboration, making this Biscoff Sandwich Cookie Espresso a true world-first.”
Hit food-focused social media account New Foods UK shared an image of a packet of the biscuits after snapping them up from B&M.
In the caption, the account explained: “Brand new Espresso Biscoff biscuits! Wow, the coffee taste really does come through! Absolutely perfect amount of coffee flavour, goes so well with the Biscoff Biscuit! These are now available at @bm_stores”.
In the comments section, people were keen to share their thoughts. One person said: “Wowwww! Biscoff just keeps levelling up. Need”.
Another joked: “Well I never expected Sabrina Carpenter and Biscoff to collab” while a third said: “I need to find these”.
A fourth branded the new flavour the “perfect combo” and someone else commented: “OMG WHERE CAN I GET THESE”.
Others simply tagged their friends in New Food UK’s post to direct their attention to the biscuits.
The phenomenally popular social media account has cultivated a dedicated online following thanks to its consistent updates, pictures and footage highlighting all the latest sweet treats, snacks and more spotted in supermarkets and other retail stores up and down the country.
New Foods UK boasts hundreds of thousands followers across multiple social media platforms and often shares reviews and product updates, too.
Retailer B&M, where the biscuits have been spotted for sale, is a popular feature on the British high street thanks to its eclectic mix of products from food and drinks to homeware accessories and gardening supplies.
It was founded by Malcolm Billington and Brian Mayman, with the first store opening in Cleveleys, Lancashire, back in 1978. Its now famous name comes from its founders, though it was originally known as Billington & Mayman before being shortened to B&M.
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Since its conception in the 70s, it has grown and now boasts more than 750 stores in the UK, as well over 120 stores in France.