What is the thing that’s stopping you from putting down your smartphone and starting that reading challenge you set yourself? If it’s the unwieldy size of a book proving too much for your pocket, or even the market-leader Amazon’s Kindle stretching the stitching a little, then Xteink is offering an obscenely small substitute.
The Chinese company’s X4 reader is tiny and £20 less than the average Kindle, available for $69 (£51.30). With its advertised ability to magnetise to the back of a person’s phone, it seems engineered to lure people into leaving their Candy Crush where it is and reading a bit of War and Peace when they have a spare minute or two.
Xteink is standing somewhere between the ereader brand names and wholesale sellers such as AliExpress. In fact, a similar model is available on AliExpress for even less money. But the company are hoping to provide a middle-man for these tiny ereaders, offering customer service and a smoother onboarding experience.
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