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‘This time’: The World Cup commercials capturing Egypt’s soaring hopes

ByAtlasnews

Jun 26, 2026 #Al Jazeera, #Business and Economy, #Egypt, #Explainer, #Football, #Middle East, #News, #World Cup 2026

The advertisements play on Egypt's poor World Cup record — and the belief that 2026 is different. So far, they ring true

By Atlasnews

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