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Forget the pitter patter of little feet, it’s the thud of boots on grass which will soon be keeping the nation up at night.
As football fever grips the nation, 79% of Brits say they will give up sleep to keep up to speed with the results.
More than half (53%) predicted that the tournament will leave them looking less fresh with 30% prepared to skip skincare, grooming or wellness routines altogether, according to the survey by Currys.
But despite this the nation is excited. Four in ten (41%) say they will decorate their homes while 59% have bought products specifically for hosting football matches at home.
View 4 ImagesCurrys Summer Football Campaign Sam Allardyce with THERABODY Mask Glo LED Face Mask England(Image: Currys)
Nearly half of the group stage matches will start after midnight UK time, with some kicking off at five in the morning, as for the first time the competition is held across three countries: Canada, the US and Mexico.
Currys has launched a limited-edition range of football-inspired technology and appliances ahead of the competition.
The range includes a Kenwood fridge freezer ( England and Scotland ) and THERABODY Mask Glo LED Face Mask ( England and Scotland ) will see household favourites redesigned in the national colours of England and Scotland.
View 4 ImagesFormer England manager Sam Allardyce, who is leading the campaign, said: “Tournament football changes everything at home. Sleep disappears, emotions go through the roof and suddenly the whole house revolves around kick-off times”(Image: Currys)
Former England manager Sam Allardyce, who is leading the campaign, said: “Tournament football changes everything at home. Sleep disappears, emotions go through the roof and suddenly the whole house revolves around kick-off times.
“Fans completely throw themselves into it, so seeing household tech become part of the action feels spot on. Whether you’re hosting friends, watching every minute or recovering the next morning, everyone develops their own tournament routine.”
The limited-edition products will be available at Currys.co.uk from Wednesday June 10, helping fans prepare for everything from kick-off to recovery.
View 4 ImagesThe limited-edition products will be available at Currys.co.uk from Wednesday June 10, helping fans prepare for everything from kick-off to recovery(Image: Currys)
Will Jones, Home Expert at Currys added: “The research shows tournament football doesn’t just dominate conversations, it dominates the home. Sleep schedules change, routines disappear and everyday technology suddenly becomes essential matchday equipment.
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Whether it’s keeping drinks cold for friends, powering late-night viewing sessions or helping fans look a little more human the morning after extra time and penalties, these products will be quietly working overtime throughout the tournament.
We are taking some of our most popular products and giving them a national team makeover. It’s a playful celebration of the gadgets helping fans get through one of the most emotional and exciting periods of the sporting calendar.”