Aldi has announced a change impacting shops throughout the UK.
The retailer revealed on Thursday that it had slashed prices on more than 200 products ahead of summer. Customers at “Britain’s biggest discounter”, as Aldi describes itself, can now benefit from lower prices across an extensive selection of everyday items, from fresh and frozen food and store cupboard basics to household necessities and personal care goods.
Aldi said that, so far this year, it had ploughed more than £200 million into maintaining low prices for customers, including £60 million worth of cuts introduced this week.
View 3 ImagesShoppers have been given a boost(Image: Bloomberg, Bloomberg via Getty Images)
Customers can save 50p on selected fresh British beef steaks, including the 30 Day Matured British Rump Steak (now £4.69), 30 Day Matured British Sirloin Steak (now £5.99) and 28 Day Matured British Fillet Steak (now £6.79).
To help stay cool during the summer heat, Aldi has also cut prices on its Gianni Ice Cream Lollies and Watermelon Fruit Lollies – both reduced from £1.99 to £1.79, alongside its popular Ice Cream Cookies (was £2.49, now £1.95).
Customers can also enjoy some of Aldi’s most popular beers, wines and spirits for less, including its New Zealand Marlborough Sauvignon Blanc (was £7.49, now £6.99) and its Aperini Spritz 4-Pack (was £5.99, now £5.49). Aldi’s Lacura SPF50+ Sensitive Lotion is also reduced from £3.49 to £3.29.
View 3 ImagesPrices have been cut(Image: jetcityimage via Getty Images)
Julie Ashfield, chief commercial officer at Aldi UK, said: “Now more than ever, we know that customers are looking to manage their budgets for the weekly shop, which is why we’re constantly reviewing prices across our range.
“These latest price reductions cover hundreds of everyday products and offer great value without compromising on quality.”
The budget supermarket was recently awarded the title of ‘Best Value Brand of the Year’ by consumer champion Which?.