Claire’s is making a big comeback in the US with major expansion and Walmart partnership
The expansion follows a period of financial restructuring for the retailer (Hans Lucas/AFP via Getty Images)
Claire’s is significantly expanding its retail presence by bringing its products to over 7,000 new locations across North America through a new licensing partnership.
This agreement, between private equity firm Ames Watson and Centric Brands, will place Claire’s products in major retail chains such as CVS, Kohl’s, and Walmart.
Centric Brands will develop exclusive collections of Claire’s cosmetics, jewelry, hair accessories, stationery, and bags, with plans to explore new categories like apparel and home goods.
The expansion aims to move Claire’s beyond its traditional mall-based format, allowing the brand to reach consumers wherever they shop and grow its distribution.
This strategic move follows a period of financial restructuring for Claire’s, including two bankruptcy filings, and aligns with a growing trend of brick-and-mortar retailers collaborating to share store space.
