Apple’s hosting its “Surprise and shine” launch event on September 9th at 1PM ET / 10AM PT, where it’s expected to announce the first phones in its iPhone 18 lineup — including Apple’s first foldable, the rumored “iPhone Duo.”
This event will also be John Ternus’ first as Apple’s CEO after taking over for Tim Cook on September 1st. Ternus was previously Apple’s head of hardware engineering, and he spotlighted upcoming hardware launches in his first staff memo as CEO. All eyes will be on Ternus for a big first announcement to kick off the new leadership era at Apple.
Aside from new iPhones, the September 9th event could also include new Apple Watches and AirPods, and we’re keeping our eyes peeled for other possible surprises, like an updated Apple TV or new smart home hardware.
Follow along here for all the latest news and updates.
Today, 8 minutes ago
Apple announces the iPhone 18 Pro and 18 Pro Max
Apple announced the iPhone 18 Pro and iPhone 18 Pro Max at its event on Wednesday. The 18 Pro and Pro Max come in deep black, silver, “glacier,” and burgundy, with color-matched back glass. They also have a new A20 Pro chip and purportedly the longest battery in an iPhone.
During Wednesday’s presentation, Apple highlighted how the new phones are well-equipped to work with Apple Intelligence and Siri AI, including Siri AI’s more expressive voices.
Today, 30 minutes ago
Join us after the Apple event for a Vergecast livestream!
Following Apple’s “Surprise and Shine” event, The Vergecast is going live to share our first reactions and answer your questions. Folding phones, non-folding phones, non-phones, we’ll talk about it all. Come hang out!
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Today, An hour ago
Antonio G. Di Benedetto, Allison Johnson and 2 more
iPhone 18 live blog: On the ground at Apple’s biggest event
John Ternus, now Apple’s CEO, at WWDC in 2019 as the company’s VP of hardware engineering. Photo by Brittany Hosea-Small / AFP via Getty ImagesIt’s not just time for any old Apple event, but one that’s expected to usher in a new era for the company. This is the first iPhone keynote to be led by Apple’s newly anointed CEO John Ternus, and all signs and rumors have been pointing to it being the one that also debuts a foldable iPhone. Ternus has already billed this as “a huge launch . . . that’s going to be phenomenal.” What bigger and flashier way to step into the limelight than with a new halo product of an iPhone?
We’re also likely to hear about OS updates, Apple Watches, and possibly some AirPods. But this might be an unconventional event in more ways than one. It’s also possible the standard iPhone 18 won’t come until the new year — leaving just the pricey Pros and folding phone to be announced. And with RAMageddon raging on, there’s a chance everything will be more expensive this time around, too.
Today, 12:28 PM UTC
How to watch Apple’s September 9th launch event
Image: AppleApple’s September 9th launch event could be one of its biggest in years. It will be Apple’s first event since John Ternus took over as CEO on September 1st, stepping in for Tim Cook, and will likely feature the first models in Apple’s iPhone 18 lineup. That could include the long-rumored foldable “iPhone Duo,” coming just a couple months after Samsung debuted its own passport-style foldable, the Galaxy Z Fold 8.
Check out our iPhone 18 live blog, and these possible highlights to keep an eye out for.
Sep 8
Apple says ‘Fold’ and competitors ask ‘How wide?’
New Apple CEO John Ternus’ first hardware launch has already proved the company’s industry influence. Image: The Verge / Getty ImagesApple is almost certain to launch its first foldable iPhone tomorrow, seven years after Samsung’s Galaxy Fold initially went on sale. And while Apple might be a few years late to the party, the run-up to this launch proves that new CEO John Ternus has inherited a company that’s as influential as it’s ever been.
Tomorrow’s iPhone event is likely to be a little different than what we’re used to. For one, the arrival of some iPhone 18 models will likely be delayed — the Pros will be available first, but the regular 18 is supposedly set to launch early next year instead. But leaks and rumors have consistently suggested that Apple will instead pair the release of its Pros with the first foldable iPhone, which is likely to be short, squat, and wide, about the size and shape of a passport.