Phil Schiller is leaving his biggest jobs at Apple
The executive will remain an Apple Fellow, but it’s unclear what he’ll work on after handing off the App Store and events
The executive will remain an Apple Fellow, but it’s unclear what he’ll work on after handing off the App Store and events
by Aug 31, 2026, 4:54 PM UTC
Photo by Justin Sullivan/Getty Images
Emma Roth is a news writer who covers the streaming wars, consumer tech, crypto, social media, and much more. Previously, she was a writer and editor at MUO.
Longtime Apple executive Phil Schiller is stepping down from his role as the head of the App Store and Apple events, according to a report from Bloomberg. Following the change, Schiller will keep his Apple Fellow title and continue “working on unspecified initiatives,” Bloomberg reports.
The news comes just one day before hardware leader John Ternus is set to take over for Apple CEO Tim Cook, who is stepping down on September 1st.
Schiller initially joined Apple in 1987 and became the company’s head of marketing in 1997. He helped launch the App Store alongside Steve Jobs in 2008, while also playing a role in the development of many of Apple’s products, including the iPhone, iPad, iPod, and Macs. Schiller stepped down as head of marketing in 2020.
As reported by Bloomberg, Apple is moving the App Store division under services head Eddy Cue, while Carson Oliver will continue to lead the store.
Developing…
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