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Asia’s super-rich are ‘going all in’ on sustainability as impact investing grows: survey
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Christina ZhaoPublished: 5:59pm, 25 Aug 2026
Family offices in the Asia-Pacific region are putting more funding into sustainability projects and adopting a “systems-level” approach to make a greater impact, a trend that is set to boost Hong Kong’s role as a hub for impact investing, according to a survey released on Tuesday.
The proportion of family offices allocating more than half of their portfolios to impact and environmental, social and governance (ESG) strategies climbed to 27 per cent this year, a significant jump from 17 per cent in 2025, the Sustainable Finance Initiative (SFi) found.
Allocations of more than 10 per cent to sustainable investments have also grown, rising from 56 per cent last year to 58 per cent in 2026.
“Family offices aren’t just committing to impact – they’re polarising around it,” said Katy Yung, CEO of SFi, at a briefing in Hong Kong.
“Those who are in, are going all in, whilst a new wave of impact investors are still testing the waters. What’s disappearing is the middle ground.”
The annual survey, which polled 121 family office representatives and asset owners, highlights a sharp rise in conviction among impact investors.
More than half of respondents now view impact through a holistic lens rather than as a stand-alone carve-out. Consequently, reliance on simple portfolio carve-outs dropped to 13 per cent from 18 per cent in 2025.
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