Amazon Fire TV devices are getting a free Alexa Plus upgrade
More Fire TV device owners can now ask Alexa Plus for movie recommendations, jump to specific scenes, and more.
More Fire TV device owners can now ask Alexa Plus for movie recommendations, jump to specific scenes, and more.
by Aug 19, 2026, 3:00 PM UTC
Image: Amazon
Emma Roth is a news writer who covers the streaming wars, consumer tech, crypto, social media, and much more. Previously, she was a writer and editor at MUO.
Amazon is bringing Alexa Plus to Fire TV device owners in the US for free. Starting today, users in the US with an Amazon Fire TV Stick, Fire TV Cube, Amazon Ember smart TV, or other TV with Alexa Plus built in, including those from Panasonic and Hisense, will get access to the more conversational AI assistant.
Previously, Amazon made Alexa Plus available to Fire TV customers with a Prime or Alexa Plus subscription. But now, everyone will get access to Alexa Plus, which can provide movie recommendations based on your mood, help you jump to specific scenes, and answer questions about what you’re seeing on-screen. It can also connect to your smart home devices, allowing you to control lighting, door locks, pull up camera feeds, and more.
Amazon says it will automatically upgrade all Fire TV owners to Alexa Plus. The company adds that it “additional devices and regions may be added over time.”
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