Infantino tries to cash in on World Cup: is football’s soul for sale? – The Latest

ByAtlasnews

Jul 29, 2026 #business, #FIFA, #Finances, #Football, #Football politics, #Gianni Infantino, #Sport, #The guardian U.K., #World Cup 2026

Fifa president Gianni Infantino has announced plans to sell off stakes in the World Cup to private investors, in plans that have prompted an immediate backlash. Lucy Hough speaks to Guardian reporter Paul MacInnes

Infantino tries to cash in on World Cup: is football’s soul for sale? – The Latest

Fifa president Gianni Infantino has announced plans to sell off stakes in the World Cup to private investors in a new commercial entity worth $20bn. One of the leading would-be investors is Joshua Kushner, brother of Trump’s son-in-law Jared.

The plans have prompted an immediate backlash – with Uefa accusing Fifa of trying to ‘sell football’s soul’. Lucy Hough speaks to the Guardian reporter Paul MacInnes

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